The Backup Pack started with a very unglamorous moment. Actually, it started with several of them.

I'm a mum of two, in the early days of parenting and somewhere between the toilet training accidents, the paint play disasters, and the third time I found a size 1 long-sleeve crumpled at the bottom of my daughter's childcare bag when she'd long since grown into a size 3, I'd had enough.

The childcare bag was supposed to be organised. I'd fold everything neatly, pack it carefully, label it clearly. It never came home that way. Clothes were jumbled, wet things were loose, and more often than not there was a plastic bag in there that I hadn't sent, just a random bag used to contain whatever had happened that day. I hated it. Not because I was ungrateful, but because I knew there had to be a better way.

I started sketching out an idea for a sleeve that could live inside a childcare bag, something that kept a spare outfit organised, contained wet or soiled clothes on the way home, and could be washed and sent back the next day.

No plastic bags anymore. No trying to find a place to shove the mess. No mess spreading to the rest of the bag.
No mystery damp patches.